A question that is very common and is asked on the internet, which advertisement is better Google Ads VS Facebook Ads Which one is Better and Why, i and going to describe pros and cons for both and i hope that you will understand and or figure out which is better.
What are Facebook Ads
You are searching for a client and you are trying to find people in a radius of ten kilometers who like to buy a certain product let say glasses, who are in need of these glasses or looking to buy these glasses i am able to find them that is Facebook. It is not direct clientele it’s the indirect clients which means you are searching for indirect clients.
What are Google Ads
A client who searches on google that he wants to buy glasses and in that google search he sees your listing or say your website shows by clicking that he can purchase those glasses from you or any other service you are offering.
Understand the difference between the two is direct clientele hunt vs indirect client hunt one is google ads one is Facebook ads, in Facebook ads, there are few other problems.
Google Ads VS Facebook Ads
By now you understand that I am trying to establish google ads are unmatched as compared to Facebook ads and are good for selling perishable items like cooking baking products like these are best, but if you are trying to sell your services I came to the conclusion that Facebook ads are not the good medium.
In the services industry, you do any work even for the product industry as well in both 80 out of 100 I vouch for you to go with google ads, it’s very simple big reason client come to you by searching and in that, you have to see how you put your pricing of ads, google also give you credits, Facebook also give you credits but that not fun. most importantly when clients come to your website and on your website, you kept three things that I always mention one signal, email opt-in form, and Facebook pixel.
One Signal: so in the future whenever you put new content on your website people will know about it using one Signal notification service
Email Opt-in Form: through email marketing, you send emails to your users weekly, monthly, bi-monthly annually by sending the newsletter and introducing your new products and services to your clients.
Facebook Pixel: The third important thing is looking to advertise on Facebook you can use Facebook pixels to retarget your audience.
Benefits from Google Traffic
However Benefits from google traffic are that you are getting impressions, viewership, and whoever comes to your site you are capturing his Facebook pixel, one signal notification subscription, and email using the opt-in form.
So if you want to succeed, kick start your business, i prefer to put your money on google ads not facebook
Main reason after the launch of Apple IOS 14 and 15 there is a trap of location on Facebook, what is the purpose of adverting on Facebook when apple is not letting that message/ad to that user.
This is my take on google ads vs Facebook ads
After reading all the facts, pros, and cons I must say Google Ads are best for the long run as compared to Facebook ads they are temporary and targeted which only works for that specific audience, and then there is a catch with Apple IOS too maybe your ads are not going through that target audience.
If you want to learn more about Grow internet business | Digital Marketing & SEO you can watch the Hisham Sarwar videos on the Being Guru 2.0 channel.