TikTok dethroned Google as the most popular site in 2021 as according to Cloudflare’s 2021 review for internet traffic.
In 2020, the video-sharing platform was number 7, while Google was number one, This year TikTok become number one followed by Google, Facebook, Microsoft, and Apple, in that order. Cloudflare’s 2020 and 2021 rankings are not a perfect comparison; Cloudflare Radar, which collects this information, wasn’t released until September 2020, so last year’s rankings were only a few months.
Regardless, the TikTok domain is well known to Google. The internet is moving away from content that people can read to content that people can see or hear. Platforms such as TikTok, Instagram, and podcasts have been instrumental in driving this change.
TikTok’s popularity also shows how much people trust Google. Information, but people may be increasingly willing to take their word for it on TikTok without doing an outside review. The platform has added some measures to stop the distribution of potentially misleading content, such as: by Adding banners to unverified TikToks and reviewing the content referenced by users.